WooCommerce Conversion Tracking


When you are integrating any advertising campaigns, they provide various tracking codes (mainly JavaScript) to insert them various pages of your site so that it can track how the conversion is happening.

This plugin inserts those codes on WooCommerce cart page, checkout success page and after user registration. So you can track who are adding your products to cart, who are buying them and who are registering to your site.

Supported Integrations

Pro Features

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Tareq Hasan


  • Settings Panel
  • Facebook Pixel Setup
  • Google Adwords Conversion Tracking Settings
  • Twitter Purchase Tracking Setup
  • Custom Codes


Extract the zip file and just drop the contents in the wp-content/plugins/ directory of your WordPress installation and then activate the Plugin from Plugins page.

Minimum Requirements

  • WooCommerce 3.0
  • PHP version 5.2.4 or greater
  • MySQL version 5.0 or greater

Tracking Conversions

If you need to track successful purchases, go to the settings and in the Tags for Successful Order box, place the JavaScript code you received from the services (e.g. Facebook, Twitter, AdWords) you want to use.

In the JavaScript snippet, there are places where you can use order_number, order_total, order_subtotal, currency, etc.

The plugin provides the following codes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method}.

Replace the script tag values with the suitable codes the plugin provides and finally insert the snippet in the boxes.


Does it work with WooCommerce 2.x and 3.x?

Yes, the plugin works both with the latest v3.x and the older 2.x versions.

How conversions are tracked?

We have three different ways of tracking a conversion. The most used one is when a order has been made.

We put the JavaScript scripts provided by you in the page and it fires a conversion event to that scripts site.


شتنبر 9, 2019
This plugin has been in use by our team across hundreds of sites in conjunction with a custom attribution tracking system we've developed. This allowed us to track WooCommerce conversions and attribute them appropriately back to which marketing/advertising effort drove the sale. Up until this past week or two we did not have any issues - then, their development team without any notice or consideration, dropped the critical feature of passing custom variables in the free version. This means that we have many many WooCommerce stores that overnight stopped properly reporting conversions which caused a significant issue with our clients. I am very disappointed they removed this feature and it makes the plugin useless for many people.
يوليوز 16, 2019
Very nice support! Very happy 🙂
مارس 23, 2018
I tried my best to make this work, but the JS code never appeared on any of the ckeckout process pages. Cleared cache just in case, but didn't work.... Plugin version 2.0 Woocommerce version 3.3.4
شتنبر 3, 2016
Installed the tracking code from google in the "cart" section and it is obviously some programming erorr as the Google Chrome extension identifys a tracking error: Dynamic conversion value in wrong format. Conversion Value <? Conversion Value in the <noscript> tag < I am mentioning that I did NOT CHANGE anything in the code from Google, so obviously this plugin is not reading the G-codes properly, so there is very little hope it will track properly. Besides, support seems inexistant lately ....
شتنبر 3, 2016
Total waste of time. Got fatal error: PHP Fatal error: Call to undefined function... Not only did it give a fatal error, but it also crashed my GA eComm tracking at the same time! So - no FB conversion tracking and no GA eComm tracking while this plugin was enabled. Disappointing!
Read all 15 reviews

Contributors & Developers

“WooCommerce Conversion Tracking” is open source software. The following people have contributed to this plugin.



Version 2.0.4 (21-August-2019)

  • [fix] Happyaddons dismissable banner
  • [fix] Getting started link doesn’t work
  • [tweak] Change from Google Adwords to Google Ads

Version 2.0.3 (05-August-2019)

  • [fix] AddToCart Event doesn’t work for ajax
  • [new] Add happy addons banner

Version 2.0.2 (29-April-2019)

  • [fix] Missing value of product price

Version 2.0.1 (04-April-2019)

  • [fix] Added plugin require notice

Version 2.0 (22-February-2018)

  • Major version released
  • Individual gateway integrations
  • More streamlined and user friendly UI

Version 1.2.5 (28-December-2017)

  • Added plugin action links for Docs and Settings.
  • Added a survey for next version features.
  • Updated WooCommerce compatibility version tags.

1.2.4 – 01-Aug-2017

  • [fix] The tracker option won’t go away. Sorry!

1.2.3 – 31-July-2017

  • [improvement] WooCommerce v3.0 compatibility
  • [new] Added new shortcodes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {payment_method}
  • [new] Added weDevs Insights class

1.2.2 – 10-Feb-2017

  • Updated with plugin slug as the textdomain
  • Integration class PHP compatibility

1.2.1 – 9-June-2016

  • [fix] Fatal error on thank you page when without parameters

1.2 – 10-April-2016

  • [new] Order number variable {order_number} added on checkout page

1.1 – 08-Jan-2016

  • [new] Dynamic values on product and checkout script

1.0 – 08/07/2015

  • [fix] Removed product specific codes from product single page, should show only on checkout. My bad!

0.3 – 31/05/2015

  • [fix] Product specific code only loads on product page itself, not checkout

0.2 – 30/05/2015

  • Renamed position option “In Footer” to “Inside Body Tag”, may be was confusing to users.

0.1.1 – 06/04/2014

  • Added position parameter for display position control

0.1 – 27/03/2014

  • Initial release