UTM for Woocommerce


Elevate your WooCommerce analytics with the sophisticated capabilities of UTM for WooCommerce, a powerful plugin meticulously crafted to enhance your understanding of customer acquisition channels. This indispensable tool addresses the pain points of navigating between Google Analytics and Facebook Ads to track purchases, eliminating the frustration of mismatched numbers.

In the digital marketing landscape, we, as a growing digital marketing agency, encountered the cumbersome challenge of toggling between platforms to reconcile data discrepancies. The painstaking process of cross-referencing Google Analytics and Facebook Ads to gain a unified view of purchase sources was not only time-consuming but also prone to errors, resulting in a frustrating lack of clarity.

Driven by the desire to streamline this process and empower fellow store owners, we developed UTM for WooCommerce. This free plugin revolutionizes the way you track and understand your customers’ purchasing journey. Gone are the days of switching between platforms; UTM for WooCommerce seamlessly integrates with your WooCommerce orders list screen, providing a holistic view of the source of purchase directly within your familiar dashboard.

No longer constrained by the arduous task of reconciling numbers and navigating multiple platforms, UTM for WooCommerce empowers store owners to focus on what matters most – optimizing marketing strategies and driving business success. Join the thousands of store owners who have benefited from our solution, and make UTM for WooCommerce an integral part of your toolkit for unparalleled insights and seamless analytics.

Note: Compatible with Woocommerce HPOS



  1. Go to Plugins in the Admin menu
  2. Click on the button Add new
  3. Search for UTM for Woocommerce and click ‘Install Now’ or click on the upload link to upload utm-for-woocommerce.zip
  4. Click on Activate plugin


What all parameters this plugin stores?

Google Identifier (gclid)
Facebook Identifier (fbclid)

How does UTM for WooCommerce help me understand my customers better?

By capturing and storing UTM parameters, gclid, and fbclid, UTM for WooCommerce provides insights into how your customers are finding your website. This data can help you understand which marketing campaigns are most effective, allowing you to optimize your marketing strategies and better target your audience.

How do I install and set up UTM for WooCommerce?

UTM for WooCommerce can be installed like any other WordPress plugin. After installation, it automatically starts capturing UTM parameters, gclid, and fbclid from your website visitors and saves them when an order is placed. There are no additional settings required.

Will UTM for WooCommerce slow down my website?

No, UTM for WooCommerce is designed to be lightweight and efficient. It should not have a noticeable impact on your website’s performance.

Is UTM for WooCommerce compatible with the latest version of WooCommerce?

UTM for WooCommerce is regularly updated to ensure compatibility with the latest versions of WooCommerce and WordPress. Please check the plugin’s details for information on the latest versions tested.

What should I do if I need help with UTM for WooCommerce?

If you need help with UTM for WooCommerce, please go to support section on plugin page and submit a support request. We’re always here to help!


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Contributors & Developers

“UTM for Woocommerce” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


1.0.0: January 2, 2024

  • Birthday of UTM for Woocommerce

1.0.1: January 14, 2024

  • Added compatibility with Woocommerce HPOS