Title: Trackli Analytics – Cookieless Website Statistics &amp; WooCommerce Tracking
Author: wp-hero GmbH
Published: <strong>شتنبر 24, 2026</strong>
Last modified: شتنبر 24, 2026

---

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![](https://s.w.org/plugins/geopattern-icon/trackli-analytics.svg)

# Trackli Analytics – Cookieless Website Statistics & WooCommerce Tracking

 By [wp-hero GmbH](https://profiles.wordpress.org/trackli/)

[Download](https://downloads.wordpress.org/plugin/trackli-analytics.1.3.0.zip)

 * [Details](https://ary.wordpress.org/plugins/trackli-analytics/#description)
 * [Reviews](https://ary.wordpress.org/plugins/trackli-analytics/#reviews)
 *  [Installation](https://ary.wordpress.org/plugins/trackli-analytics/#installation)
 * [Development](https://ary.wordpress.org/plugins/trackli-analytics/#developers)

 [Support](https://wordpress.org/support/plugin/trackli-analytics/)

## Description

Trackli Analytics connects your WordPress site to **Trackli**, a cookieless website
analytics service with servers located in Germany. It gives you visitor statistics,
traffic sources and e-commerce reporting without cookies and without storing personal
data.

The plugin embeds and configures the tracking script. Reports and statistics are
viewed in the Trackli dashboard.

**A Trackli account is required.** The plugin alone does not collect or display 
any data.

#### A privacy-first alternative to Google Analytics 4

If you are looking for a Google Analytics alternative for WordPress, Trackli covers
the reporting most site owners actually use — pageviews, visitors, referrers, campaigns,
landing pages and conversions — with a much simpler interface than GA4.

Because no cookies are set and no personal data is stored, Trackli is typically 
classed as strictly necessary, so visitor statistics keep working even when people
decline consent. Data is processed on servers in Germany under GDPR, and a data 
processing agreement is available.

We have written up the differences in detail, including what GA4 does that Trackli
deliberately does not: [Google Analytics alternative](https://www.trackli.de/google-analytics-alternative)

Whether your own site still requires a consent banner depends on every service you
run, not on this plugin alone. See the FAQ below.

#### Features

 * Enter your tracking ID in the admin area, no theme editing required
 * Visitor statistics, traffic sources, campaigns and landing pages in the Trackli
   dashboard
 * Switch tracking on and off without removing the plugin
 * Exclude visits by user role or by URL path
 * Integration check: is the tracking ID valid and the script reachable
 * Detects active consent plugins and explains how to allow Trackli in each one
 * Option to mark the script as strictly necessary
 * WooCommerce e-commerce tracking as an option, for classic templates and for the
   Cart and Checkout blocks
 * Custom event tracking via PHP, JavaScript or shortcode
 * No cookies, no cross-site tracking, no advertising profiles

#### Why cookieless analytics

Cookie-based analytics loses every visitor who declines consent, which on many sites
is the majority. Cookieless tracking measures each visit without storing anything
on the device, so your statistics reflect the whole audience rather than the share
that clicked “accept”.

#### WooCommerce analytics

    ```
    view_item, `view_category`, `search`, `view_cart`, `add_to_cart`, `remove_from_cart`, `initiate_checkout`, `add_payment_info`, `sign_up`, `purchase` and `refund`.
    ```

Both the classic shop templates and the Cart and Checkout blocks are supported. 
The plugin declares compatibility with High-Performance Order Storage.

Product and order data such as name, SKU, price, order value and payment method 
are transmitted. No customer data.

#### Custom events

In your theme or plugin:

    ```
    trackli_event( 'Quote requested', array( 'form' => 'contact' ) );
    ```

In the browser:

    ```
    trackliEvent( 'Quote requested', { form: 'contact' } );
    ```

As a shortcode:

    ```
    [trackli_event name="Quote requested" label="Request now" href="/contact" attr_variant="b"]
    ```

Using `on="view"` sends the event as soon as the element becomes visible instead
of on click.

Trackli is an independent service and is not affiliated with, endorsed by or sponsored
by Google LLC. Google Analytics is a trademark of Google LLC and is referred to 
here only for comparison.

### External services

This plugin connects to **Trackli**, an analytics service operated by wp-hero GmbH.
Without this connection the plugin has no function.

**When data is transmitted and what is sent:**

 1. **When visitors browse your website.** The embedded tracking script sends the following
    to `api.trackli.de`: requested address, referring page, page title, UTM parameters
    and advertising click IDs from the address, screen size, language setting, time
    on page and scroll depth. The server additionally derives browser, operating system
    and device type from the browser identification. The IP address is truncated immediately
    and is not stored. No cookies are set or read.
 2. **When WooCommerce events are enabled.** Additionally: product name, SKU, price,
    quantity, category name, search term and result count, cart value and item count,
    selected payment method, and for a completed order the order number, order value,
    shipping cost, currency, payment method, shipping method and applied coupon codes.
    For a registration the assigned user role. No names, addresses or contact details.
 3. **When a refund is issued, or when a completed order was not tracked in the browser.**
    Sent from your server, not from a visitor’s browser: order number, amount, currency
    and, for refunds, the reason you entered. The purchase fallback runs 30 minutes
    after checkout and only if the browser event never arrived, for example because
    the customer closed the window after payment.
 4. **For custom events.** The attributes you provide. Attribute names such as `email`,`
    name` or `phone`, and values that look like an email address, are discarded on 
    the server.
 5. **When using the integration check** in the admin area. The script address is requested
    from your server to verify it is reachable. No visitor data is involved.

Service provider: wp-hero GmbH, Taubenheide 1, 33165 Lichtenau, Germany

 * Website: https://www.trackli.de
 * Privacy policy: https://www.trackli.de/datenschutz
 * Terms of service: https://www.trackli.de/nutzungsbedingungen
 * Data processing agreement under Art. 28 GDPR: https://www.trackli.de/dsgvo

## Installation

 1. Upload and activate the plugin under “Plugins > Add New”.
 2. Open the “Trackli” menu and enter the tracking ID from your Trackli dashboard.
 3. Save and use “Check integration” to verify the setup. Incoming data is shown in
    the Trackli dashboard.

## FAQ

### Do I need a Trackli account?

Yes. The plugin handles the integration, while reports are viewed in the Trackli
dashboard. You can create an account at trackli.de.

### Can I use this instead of Google Analytics?

Yes, that is what most people use it for. Trackli reports pageviews, visitors, referrers,
campaigns, landing pages and e-commerce revenue without cookies and with a far simpler
interface than GA4. It does not try to replicate everything GA4 does: there are 
no advertising audiences, no cross-site user profiles and no Google Ads integration.
A detailed comparison is available at [trackli.de](https://www.trackli.de/google-analytics-alternative).

You can also run both in parallel for a while to compare the numbers before switching.

### Do I still need a cookie banner?

Trackli does not set cookies and does not store personal data. Whether your site
as a whole requires consent depends on every service you use and is not a question
this plugin can answer. If in doubt, consult your data protection officer.

### Where is the data stored?

On servers in Germany, operated by wp-hero GmbH. A data processing agreement under
Art. 28 GDPR is available.

### Why is no data arriving even though everything is configured?

The most common cause is a consent plugin blocking third-party scripts, including
cookieless ones. If one is active, the plugin shows a notice with the specific steps
for the detected provider. For Cookiebot and Complianz the option “Mark as strictly
necessary” is often sufficient.

Also check whether your own user role is listed under excluded roles, and test in
a private window.

### Is customer data sent from WooCommerce?

No. Product and order data such as item name, order value and payment method are
transmitted. No names, addresses or contact details.

### Can I disable tracking temporarily?

Yes, using the “Tracking active” switch. All settings are preserved.

### Does it work with caching plugins?

Yes. The script is enqueued through the standard WordPress API and is compatible
with common caching plugins.

### Does it work with page builders and block themes?

Yes. The script is loaded site-wide through the standard WordPress API, independently
of how your pages are built.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Trackli Analytics – Cookieless Website Statistics & WooCommerce Tracking” is open
source software. The following people have contributed to this plugin.

Contributors

 *   [ wp-hero GmbH ](https://profiles.wordpress.org/trackli/)

[Translate “Trackli Analytics – Cookieless Website Statistics & WooCommerce Tracking” into your language.](https://translate.wordpress.org/projects/wp-plugins/trackli-analytics)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/trackli-analytics/),
check out the [SVN repository](https://plugins.svn.wordpress.org/trackli-analytics/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/trackli-analytics/)
by [RSS](https://plugins.trac.wordpress.org/log/trackli-analytics/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.3.0

 * New: support for the WooCommerce Cart and Checkout blocks. Add to cart, remove
   from cart and payment method selection are now tracked there as well.
 * New: compatibility with High-Performance Order Storage is declared explicitly.
 * New: `refund` event, so reported revenue no longer drifts above actual revenue.
 * New: purchase fallback 30 minutes after checkout for customers who never return
   to the thank you page.
 * Fixed: the preselected payment method did not trigger `add_payment_info`.
 * Fixed: `sign_up` could be lost silently when there was no login and no WooCommerce
   session.

#### 1.2.0

 * Removed: local script delivery and the daily script comparison. The tracking 
   script is now always loaded from api.trackli.de.
 * Removed: the daily scheduled task and the related settings.
 * Changed: documentation and terms links now point to the correct addresses.

#### 1.1.0

 * New: settings organised into tabs
 * New: integration check in the admin area
 * New: tracking can be switched off without removing the plugin
 * New: exclusion by user role and by URL path
 * New: WooCommerce events (view_item, view_category, search, view_cart, add_to_cart,
   remove_from_cart, initiate_checkout, add_payment_info, sign_up, purchase)
 * New: custom events via PHP, JavaScript and shortcode
 * New: detection of active consent plugins with provider specific instructions
 * New: option to mark the script as strictly necessary
 * New: uninstall.php removes settings, script file and scheduled task
 * Changed: the local script is stored in the uploads folder instead of the plugin
   directory and now survives plugin updates
 * Changed: the script is embedded using wp_get_script_tag()
 * Fixed: the comparison is caught up if WP-Cron has not run for some time

#### 1.0.0

 * Initial release.

## Meta

 *  Version **1.3.0**
 *  Last updated **1 يوم ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 5.8 or higher **
 *  Tested up to **7.1.2**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/trackli-analytics/)
 * Tags
 * [analytics](https://ary.wordpress.org/plugins/tags/analytics/)[cookieless](https://ary.wordpress.org/plugins/tags/cookieless/)
   [privacy](https://ary.wordpress.org/plugins/tags/privacy/)[statistics](https://ary.wordpress.org/plugins/tags/statistics/)
   [woocommerce](https://ary.wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://ary.wordpress.org/plugins/trackli-analytics/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/trackli-analytics/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/trackli-analytics/reviews/)

## Contributors

 *   [ wp-hero GmbH ](https://profiles.wordpress.org/trackli/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/trackli-analytics/)