This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

51Degrees – Optimize by Device & Location


Integrating 51Degrees Device Detection with your website will allow you to make informed decisions about what content a user engages with and how it is displayed. Combining the information learned from your analytics data with real-time enhanced device data on your website will empower you to produce a page built for that specific device’s needs. Taking this one step further, you have an additional 280+ device properties available to enhance your user’s user experience. The possibilities are endless as to what you can do with the information – it’s remarkably powerful.

This plugin makes use of the 51Degrees Pipeline API to deliver various data intelligence services. You can also add custom dimensions to your Google Analytics solution which will enhance your analytical data. With 51Degrees you can capture data that Google Analytics doesn’t readily collect, such as detailed information on specific device hardware.


Integration With Google Analytics

51Degrees plugin allows you to add the Device Data Properties as Custom Dimensions to Google Analytics in a seamless and useful manner. The integration is super simple and does not require the help of a developer to set up the integration. Once you integrate Google Analytics in WordPress using 51Degrees, you will be able to fetch the Custom Dimensions in the Google Analytics Custom Reports to get the useful insights.

Advanced Features and Developer Info

For advanced feature usage, including in-page value replacement and shortcodes, conditional display based on property values, and access to 51Degrees property data from PHP and JavaScript, see the project GitHub repository.


Please submit any issues or problems to the GitHub repository issues page.


  • Google Analytics – Connect with Google Analytics
  • Google Analytics – Permissions Screen
  • Google Analytics – Access Code & Authenticate
  • Google Analytics – Select Property
  • Google Analytics – Enable Tracking


This plugin provides 1 block.

  • 51Degrees Conditional Group Block


Following way can be used to install 51Degrees WordPress Plugin.

Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for 51Degrees.
  3. Install and activate the 51Degrees plugin.

For instructions on how to install the plugin manually or by uploading a zip file, please see the plugin GitHub repository.

After activation

  1. Visit the new 51Degrees Settings menu.
  2. To start using this plugin, you will need to create a Resource Key. This enables access to the data you need via the 51Degrees cloud service. You can create a Resource Key for free, using the configurator to select the properties you want.

For a demo video on how to use our configurator, click here.

Integration with Google Analytics

  1. To integrate with Google Analytics go to the Google Analytics tab and click Log in with Google Analytics Account button, then follow the steps to give the 51Degrees plugin the required permissions. Copy the provided Google Analytics `Access Code’.
  2. Enter the copied Code in the Access Code text field and click Authenticate. This will connect your Google Analytics Account to the 51Degrees Plugin.
  3. After authentication, select your preferred profiles for which you want to enable Custom Dimensions Tracking via the Google Analytics Property dropdown.
  4. Check Send Page View if you want to send Default Page View hit along with Custom Dimensions. It is only recommended if you have not already integrated with any other Google Analytics plugin to avoid data duplication.
  5. Click Save Changes. This will prompt to the new Custom Dimensions Screen where you can find all the Custom Dimensions available with your Resource Key.
  6. Click on Enable Google Analytics Tracking to enable tracking of all the Device Data Properties as Custom Dimensions.


Is the 51Degrees plugin free?

The 51Degrees plugin is free and open source. However Our Cloud Configurator contains both FREE and PAID properties. The properties you will need to pay for are shown with a dollar icon. You can buy what you need on our Pricing page.

What happens if I already use another plugin to integrate Google Analytics?

You can continue using your existing installed plugins to send Custom Dimensions or view Analytics Data along with the 51Degrees plugin.

Where should I submit my support request?

If you’re experiencing any issues, use the support forums. If you have a technical issue with the plugin where you already have more insight on how to fix it, you can also open an issue on GitHub.


There are no reviews for this plugin.

Contributors & Developers

“51Degrees – Optimize by Device & Location” is open source software. The following people have contributed to this plugin.




  • Initial Release.